Charmin Was My Family’s Favorite for Years, But These 8 Toilet Paper Brands Are Better

Charmin is one of the most popular toilet paper brands out there, and it was our family's favorite for a long time. Founded in 1928, Charmin was first created by the Hoberg Paper Company. Its name changed from Hoberg to Charmin Paper Company in 1950. In 1957, Procter & Gamble (P&G) acquired the Charmin brand from the Charmin Paper Company.

For many years, Charmin has been a popular toilet paper brand for many households. However, while Charmin has been a reliable friend in the bathroom kingdom, my family's tastes changed. We now prefer these 8 toilet paper brands to Charmin.

This post was updated in February 2026 to include updated information about some of the most popular toilet paper brands.

Produced by Kimberly-Clark, Cottonelle is a popular American toilet paper brand. Cottonelle features its trademarked CleaningRipples texture on the paper for better down-there care. This toilet paper brand is one of our favorites. It’s very absorbent, doesn’t tear easily, and it has a mild scent.

• Ultra Clean: The texture helps you remove more at once. It is 3x thicker and stronger.
• Ultra Comfort: This is their softest toilet paper, and it is 3x more absorbent, leaving you comfortably dry.
• FreshCare Flushable Wipes: These wipes also have CleaningRipples, leaving you feeling refreshed.
• GentleCare Flushable Wipes: These wipes have a touch of Vitamin E and Aloe and are made with 95% pure water.
• Extra Large Flushable Wipes: They’re effective, gentle, and fresh. They are also 40% larger than the other wipes.

The wipes are made with 100% plant-sourced fibers and are marketed as IWSFG 2020 compliant, plumber-approved, and septic and sewer safe, though some wastewater utilities advise caution when flushing any wipes.

Target's exclusive brand Up&Up was recently given a new logo and graphics. They have added additional household items to this brand to give customers even more reason to choose Target.

While Up&Up has a large variety of household essentials, its three types of toilet paper have become popular among patrons. It is praised for its decent quality and affordability, making it a popular choice for those seeking budget-friendly options.

• Premium Ultra Soft: It cleans gently, and the materials used come from sustainably maintained forests.
• Soft & Strong: This two-ply toilet paper is septic-safe and soft and offers a comfortable, clean.
• Premium Ultra Strong: It’s ultra-strong and cleans without ripping or tearing.

In 2011, Scott became the first United States tissue maker to offer FSC consumer tissue products. Customers like the fact that it dissolves quickly, doesn’t produce a lot of lint, and is affordable.

Why did the toilet paper roll down the hill? To get to the bottom!

In addition, customers like the 1000 sheets per roll. So you don’t have to worry about running out of TP.

Scott 1000 Septic-Safe 1-Ply comes in the following package sizes:

• 4 rolls = lasts up to 1 month
• 12 rolls = lasts over 2 months
• 18 rolls = lasts over 4 months
• 36 rolls = lasts over 8 months

Scott Comfort Plus: There are 231 sheets per roll, and it's designed for comfort and strength and comes in packets of 12 and 24.

With Angel Soft, you can change the roll less often because it has more sheets. Each roll is made from SFI-sourced trees and is safe for septic tanks and sewers. Angel Soft is soft and thick, and the price is convenient for the size.

How do you keep toilet paper from getting lonely? Give it a rollmate.

For your convenience, Angel Soft comes in various sizes.

• 6 Mega = 24 regular rolls
• 16 Mega = 64 regular rolls
• 32 Mega = 128 regular rolls
• 8 Super Mega = 48 regular rolls
• 16 Lavender soft = Add a touch of fresh fragrance to the bathroom. You will love the hint of this fantastic fragrance. Only available in Mega = 64 regular rolls.

In the past year, Reel has planted over 40,000 trees and eliminated more than 1 million pieces of single-use plastic. You can feel confident that you are playing your part by taking care of the environment.

Why was toilet paper always invited to parties? It’s a roll of fun!

This premium 100% bamboo 3-ply toilet paper is chlorine and BPA-free. Furthermore, their product is packaged in eco-friendly materials that are recyclable, sustainable, biodegradable, and plastic-free. Great for those with sensitive skin.

If you’re looking for environmentally friendly toilet paper, Everspring is 100% recycled paper with 50% post-consumer recycled materials. This 2-ply toilet paper is soft on the skin and doesn’t clog the toilet like other brands.

What’s a toilet paper’s favorite game? Roll-playing.

Everspring has a variety of eco-friendly household products. Their toilet paper is Forest Stewardship Council Certified, free of fragrances and dyes. It is also whitened without chlorine bleach. Furthermore, it comes in packs of 12 and 24.

Quilted Northern Ultra Plush has 3 cushiony-soft layers. It is 3x more absorbent and 3x thicker. The price is great when compared to other brands, and it lasts longer.

What does a toilet paper call its friends? Its rollmates.

Quilted Northern Ultra Plush comes in two package sizes.

• 12 mega = 48 regular rolls
• 24 mega = 96 regular rolls

Green Generation’s 100% Bamboo 3-ply toilet paper is the perfect balance of comfort and strength. It is marketed as an eco-friendly product made from 100% bamboo. Perfect for those who want to save the environment and have sensitive skin. Furthermore, it is septic safe, chlorine, PFAS, and BPA free.

What did the toilet paper say to the clean bathroom? You’re spotless!

The strength of this toilet paper is surprisingly strong. It’s soft and doesn’t clog the toilet. I also find that we use less when compared to other brands, and it doesn’t disintegrate.

12 mega rolls contain 300 sheets. 

Finally, when it comes to toilet paper, I can be quite picky. My kids always use too much toilet paper, so I’m all for a brand that doesn’t clog the toilet. Charmin was my family's favorite for years, but these 8 toilet paper brands are better.