These 8 Toilet Paper Brands Prove There’s Life Beyond Charmin

When you think of toilet paper brands, Charmin may be one of the first to come to mind. It's been the gold standard in toilet paper for decades. Procter & Gamble (P&G) acquired the Charmin brand in 1957, after it was introduced by the Hoberg Paper Company in 1928. It has consistently been one of the most popular brands in the U.S.

Charmin comes in a variety to fit just about every need, from Ultra Soft and Ultra Strong to Ultra Gentle and the Essentials Soft or Strong. There's no doubt that it's of better quality than many other brands. Good Housekeeping tested 30 different types of toilet paper, and to no surprise, Charmin was rated as the softest option. However, Charmin certainly isn't the only toilet paper brand on the market.

The bathroom tissue market is overflowing with variety, and if you're looking for something more economical, eco-friendly, or anything else that might be better suited to your needs, there is a brand for that. These eight toilet paper brands prove there's life beyond Charmin.

This post was updated in August 2025 to include more relevant information about some of the best toilet paper brands.

Produced by Kimberly-Clark, Cottonelle is a popular American brand of toilet paper. Cottonelle is the only brand that features Cleaning Ripples on the paper for better down-there care. This is a great option for any household. It’s very absorbent, doesn’t tear easily, and it has a slight scent.

• Ultra Clean: The texture helps you remove more at once. It is 3x thicker and stronger.
• Ultra Comfort: This is their softest toilet paper, and it is 3x more absorbent, leaving you comfortably dry.
• FreshCare Flushable Wipes: These wipes also have CleaningRipples, leaving you feeling refreshed.
• GentleCare Flushable Wipes: These wipes have a touch of Vitamin E and Aloe and are made with 95% pure water.
• Extra Large Flushable Wipes: They’re effective, gentle, and fresh. They are also 40% larger than the other wipes.

The wipes are made with 100% plant-sourced fibers and break down straight away. They are also plumber-approved, IWSFG 2020 compliant, and septic and sewer safe.

Target's exclusive brand, Up&Up, was recently given a new logo and graphics. They have added additional household items to this brand to give customers even more reason to choose Target.

While Up&Up has a large variety of household essentials, its three types of toilet paper have become popular among patrons. It is praised for its decent quality and affordability, making it a popular choice for those seeking budget-friendly options.

• Premium Ultra Soft: It cleans gently, and the materials used come from sustainably maintained forests.
• Soft & Strong: This two-ply toilet paper is septic-safe and soft and offers a comfortable clean.
• Premium Ultra Strong: It’s ultra-strong and cleans without ripping or tearing.

In 2011, Scott began offering FSC-certified consumer tissue products. Customers like the fact that it dissolves quickly, doesn’t produce a lot of lint, and is affordable.

Scott 1000 Septic-Safe 1-Ply comes in the following package sizes:

• 4 rolls = lasts up to 1 month
• 12 rolls = lasts over 2 months
• 18 rolls = lasts over 4 months
• 36 rolls = lasts over 8 months

Scott Comfort Plus: There are 231 sheets per roll. It is designed for comfort and strength and comes in packets of 12 and 24.

With Angel Soft, you can change the roll less often because it has more sheets. Each roll is made from SFI-sourced trees and is safe for septic tanks and sewers. Angel Soft is soft and thick, and the price is convenient for the size.

For your convenience, Angel Soft comes in various sizes.

• 6 Mega = 24 regular rolls
• 16 Mega = 64 regular rolls
• 32 Mega = 128 regular rolls
• 8 Super Mega = 48 regular rolls
• 16 Lavender soft = Add a touch of fresh fragrance to the bathroom. Only available in Mega = 64 regular rolls.

Reel reports planting tens of thousands of trees and eliminating over a million pieces of single-use plastic as part of its ongoing sustainability efforts. You can feel confident that you are playing your part by taking care of the environment.

This premium 100% bamboo 3-ply toilet paper is chlorine and BPA-free. Furthermore, their product is packaged in eco-friendly materials that are recyclable, sustainable, biodegradable, and plastic-free. Great for those with sensitive skin.

If you’re looking for environmentally friendly toilet paper, Everspring is 100% recycled paper with 50% post-consumer recycled materials. This 2-ply toilet paper is soft on the skin and doesn’t clog the toilet like other brands.

Everspring has a variety of eco-friendly household products. Their toilet paper is Forest Stewardship Council Certified, free of fragrances and dyes. It is also whitened without chlorine bleach. Furthermore, it comes in packs of 12 and 24.

Quilted Northern Ultra Plush has 3 cushiony-soft layers. It is 3x more absorbent and 3x thicker. The price is great when compared to other brands, and it lasts longer.

Quilted Northern Ultra Plush comes in two package sizes.

• 12 mega = 48 regular rolls
• 24 mega = 96 regular rolls

Green Generation’s 100% Bamboo 3-ply toilet paper is the perfect balance of comfort and strength. It is a USDA-certified biobased product and is also FSC-certified. Perfect for those who want to save the environment and have sensitive skin. Furthermore, it is septic safe, chlorine, PFAS, and BPA free.

The strength of this toilet paper is surprisingly strong. It’s soft and doesn’t clog the toilet. When compared to other brands, we used less, and it doesn’t disintegrate.

12 mega rolls contain 300 sheets. 

When it comes to toilet paper, we can all be quite picky. And many of us always use too much toilet paper, so brands that don’t clog the toilet are perfect. Charmin was once the top contender for years, but these eight toilet paper brands are also great choices for any family.