The 19 Favorite Boomer Grocery Brands, Ranked in Order

When many baby boomers go to the grocery store, chances are good that they'll buy at least one of the brands on this list. Baby boomers (those born between 1946 and 1964) have lived through many significant years and experienced numerous innovative new products. From Ziploc to Hershey's, this group has witnessed some of the best products emerge during their lifetime, and many of these remain incredibly popular today. Of course, some products are more highly regarded than others. So, we have a list of the favorite boomer grocery brands, ranked in order.

To create this list, we referenced the information found at YouGov. They created a list of the brands that boomers like the most. We've ranked some of their favorites. Keep in mind that we're composing this list based on popularity at the YouGov link. What do you think of this list? Does something deserve to be higher up in your mind? Have you used or eaten each and every one of these products? Enjoy the list below.

This post was updated in May 2026 to include updated information about popular brands for baby boomers and additional editorial enhancements.

Kicking off the list, we have Lay's of Lay's potato chips. This brand of chips has been around for a long time, and it continues to be popular today. In fact, they're always coming up with new and interesting flavors. It all started back in the day when baby boomers were younger, and they took to the brand quickly. Lay's continues to be one of the most popular chip options to this day.

With a popularity of 85%, M&Ms makes the list as one of the favorite boomer grocery brands. Who doesn't love the fact that the candy melts in your mouth and not in your hands? M&Ms will always be a favorite of all generations.

Land O Lakes butter also has a popularity of 85%. This has been a trustworthy butter brand for countless years, so it's no wonder it's so popular amongst the older population. It's creamy and it tastes good on everything.

For many years, the name Nabisco has been synonymous with cookies and snacks. This is the company that makes Oreo cookies and Ritz crackers. It's fair to assume that you have one of those in your pantry right now.

Hanes is another one of the favorite boomer grocery brands. Many older folks and young folks alike have some form of Hanes clothing in their closets. After all, their slogan is that they make "clothing for every body." There's something for men, women, and children.

Energizer is one of the most trusted battery brands. It's really no surprise that they're on this list. Many electronics, from the remote control to game controllers, use batteries. Many people choose a battery brand when they're young and then stick with that brand till the end.

The Quaker Oats Company has been around since 1877. During that time, Quaker Oats has been a tasty breakfast option. Many older folks had Quaker Oats when they were young, and they've stuck with them ever since.

Betty Crocker is one of the favorite boomer grocery brands because it's been in their kitchens forever. People can make many delicious treats with these products, from cookies to brownies. They're tasty, and they're made from a trustworthy brand.

Whenever there's a mess at home, baby boomers know that they can count on Bounty paper products to clean things up. There's a reason why Bounty commercials are still on TV all of the time. Boomers know they can depend on this brand.

Whenever boomers look for a healthy snack, they can depend on the nuts and snacks available from Planters. This has been a dependable brand for many years and boomers like that they can depend on the tasty flavors day after day.

Clorox is another of the favorite boomer grocery brands. Again, it comes down to having a dependable company that can clean up the many messes in life. Clorox makes some of the best bleach products that work every time. It's no wonder why boomers and young people stick with it.

Baby boomers have depended on tissues to clean messes, contain sneezes, and help with runny noses for years, and Kleenex makes some of the best tissues. They are strong and durable, and they always do the trick. That's why boomers trust them.

Many people consider Reese's to be their favorite type of candy. Considering that the candy has been around since 1928, it is a favorite of people from various age groups, including boomers. The candy continues to be a favorite, so it's likely going to be on lists like this in the future.

When it comes to powering their devices, one of the favorite boomer grocery brands is Duracell. Duracell and Energizer remain close competitors in popularity. Duracell has been around for a long time, so many baby boomers are still using it and will never turn back.

Ziploc is still one of the most trusted brands when it comes to keeping food fresh for days on end. Ziploc has been around for countless years and has become the go-to brand for all things food storage. Most people won't buy any other brands.

When baby boomers are looking for lubricants and dust removal products, they'll usually ask for WD-40. The product was introduced back in 1953, when most baby boomers were of age to start using it for their needs. WD-40 is still very popular, which is why it's so high on this list.

Jumping to 90% popularity, we have Band-Aid. These are bandages for injuries. Other companies make bandages. However, this company has become so successful over the years that most people simply refer to bandages as Band-Aids. That's why they're so popular with baby boomers and everyone else.

A trend among many of these products is that they're often used every day. Dawn is one of those products. When dishes need to be cleaned, many baby boomers go to Dawn. The brand has even been used to clean animals after oil spills. Due to the good repetition and high quality, Dawn will always be on lists like this.

Topping the list of the favorite boomer grocery brands is Hershey's. This is one of the go-to candy brands that many people think of first when they want something sweet. Hershey's makes many different types of candy, and many boomers think they're the best. There's a reason why Hershey's candies are commonly found in baskets at Halloween.