



























13 Toys Boomers Loved That Are Still Popular Today
If there's one generation that remembers what it was like to enjoy creative play without the use of smartphones, tablets, and virtual reality, it's the baby boomers. For those in the baby boomer generation (born between 1946 and 1964), toys were more than just distractions. They were a gateway to creativity, cooperation, and community.
It's a different world for young kids today. According to a report from Common Sense Media, 40% of toddlers have their own tablet by the time they're two. Many major toy stores, like Toys 'R Us, have started to disappear. Some of the toys that boomers loved are no longer available, but that's not the case for every toy.
Gen Z, or the generation born between 1997 and 2012, knows what it's like to grow up glued to screens, and some of them are vowing to raise their kids differently. Any parent who still takes their kids through the toy aisles knows that there are many classic toys that kids still enjoy.
For boomers, these classic toys shaped their childhoods and left a lasting impression. Experience some nostalgia with us as we revisit these 14 beloved toys that still fuel imaginations through creative play.
Slinky
- Invented in 1943 by Richard and Betty James
- Released in 1945
- Known for its ability to walk down stairs
Hula Hoop
- Marketed by Wham-O in 1958
- Patented in 1963
- Inspired by a wooden hoop children played with in Australia
Barbie Dolls
- Invented by Ruth Handler
- Released in 1959 by Mattel
- Mattel was founded by Ruth Handler, her husband Elliot Handler, and Harold Matson
- New Barbie dolls are still being released
Mr. Potato Head
- Invented in 1949 by George Lerner
- Distributed in 1952 by Hasbro
- Claim to fame: the first toy ever advertised on TV
TONKA Trucks
- Invented in 1947 by Mound Metalcraft Company in Mound, Minnesota
- Mound is located near Lake Minnetonka, hence the name “Tonka”
- TONKA uses 119,000 pounds of yellow paint each year
Play-Doh
- Started as a wallpaper cleaner
- It was first used as modeling clay in 1955
- Became known as Play-Doh in 1956
GI Joe
- Introduced in 1964
- Called an “action soldier” or “action figure” instead of a doll
- Originally introduced as an Army soldier but a Navy sailor, Air Force pilot, Marine and NASA astronaut were later added
View-Master
- Originally called Sawyer’s View-Master
- Introduced at the World’s Fair in 1939-40
- First intended to be an adult education tool
Easy-Bake Oven
- Invented by Ronald Howes and introduced in 1963 by Kenner
- Heat source was two 100-watt incandescent bulbs
- Could bake actual edible food
- A redesigned Easy-Bake Electric Oven is still available
Etch A Sketch
- Introduced at the 1959 International Toy Fair
- First called L’ecran Magique, or The Magic Screen
- Aluminum powder coats the inside of the screen, and a stylus controlled by the knobs scrapes the powder away to create lines
Lite-Brite
- Released in 1967
- Invented by Burt Meyer, Dalia Verbickas, and Joseph M. Burck
- The toy was later licensed to Hasbro
- Allows kids to create a colorful picture with multi-colored pegs
Hot Wheels
- Debuted in 1968 at the International Toy Fair
- Inspired by California hot rods
- Original batch included 16 cars, called “The Sweet 16”
LEGOs
- The first plastic LEGO brick was announced in 1949
- Originated in Denmark in the workshop of Ole Kirk Christiansen
- Made the National Toy Hall of Fame in 1998
The image featured at the top of this post is ©Vladimir Sukhachev/Shutterstock.com