Cracker Barrel Goes Back to “Old Timer” Logo Amid Backlash About the Changes

Cracker Barrel has come under fire lately for some of the changes at the Southern establishment, including the decision to modernize the restaurant's decor. More recently, Cracker Barrel revealed its new logo, which removed the barrel and includes only text.

Many customers, especially those on social media, felt strongly about the changes. Despite Cracker Barrel assuring customers that its story and values haven't changed, many feel that all the changes signify the chain is leaving its roots entirely.

Even President Donald Trump responded to the new logo, suggesting that Cracker Barrel go back to the old one and admit they were wrong based on the customer response. On August 26, Cracker Barrel responded once again to the customer complaints, stating in a post on X that the new logo would be removed. This was after the restaurant chain released a promise to its customers on August 25, 2025

Many of the changes at Cracker Barrel are part of the "All the More" campaign, which highlights some of the new menu items, remodels, and refreshed branding that customers can expect from Cracker Barrel. Whether you're a long-time fan of Cracker Barrel or you're trying out the Southern restaurant for the first time, we'll walk you through some of the changes happening at Cracker Barrel restaurants.

This post was updated on August 27, 2025, to include new information about Cracker Barrel's logo and other changes.

Cracker Barrel has undergone a lot of changes lately, and not all the changes are related to the menu. In early March 2025, Cracker Barrel released information about the industry-leading agencies that would be supporting its brand refresh.

The brand refresh included visual elements, reimagined restaurant spaces, and a range of food and retail offerings, according to the press release. Despite the changes, Cracker Barrel executives assured customers of their commitment to honoring the authentic hospitality Cracker Barrel is known for.

Not every customer was satisfied with Cracker Barrel's attempt to modernize. Many of the changes to the design made the restaurant interiors brighter, cleaner, and more contemporary. However, some complained that this removed the nostalgia many associate with the restaurant chain.

The latest change that Cracker Barrel has announced was a redesign of its logo. Although Cracker Barrel kept the same general look and colors, the new logo did away with the barrel and includes text only.

The establishment faced backlash from this change as well, not just from customers but also from individuals like Donald Trump Jr., who believe the change in logo is part of an agenda from the CEO, Julie Felss Masino. The new design is the fifth evolution of the brand's logo and features the iconic barrel shape associated with the restaurant.

The backlash Cracker Barrel received regarding the logo change was so significant that the chain released another statement on August 25, 2025. In this statement, titled "Our Promise to You," the chain reiterated that the values of the company haven't changed and that Cracker Barrel is meant to be a place where everyone feels at home.

Cracker Barrel ended the statement by saying, "At the end of the day, our promise is simple: you'll always find comfort, community, and country hospitality here at Cracker Barrel. Uncle Herschel wouldn't have wanted it any other way."

After President Donald Trump released a statement criticizing Cracker Barrel for the changes in their logo, the restaurant chain released another statement on August 26. In their statement on X, it was announced that they would be sticking with the previous logo.

As the post stated, "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain."

On August 18, 2025, Cracker Barrel announced its "All the More" campaign, which includes a partnership with country music star Jordan Davis. In honor of the new partnership, Cracker Barrel and Jordan Davis hosted an event in New York City called "A Taste of Country, Anytime" on August 21.

For the foodies who love Cracker Barrel, what's most exciting about the "All the More" campaign is the release of new fall menu items. The restaurant announced on Monday that the seasonal menu will include some new fall favorites as well as some returning items. You can expect to see new breakfast, lunch, dinner, dessert, and drink items on the menu. Here's a full list of the items featured on the seasonal Cracker Barrel menu.

• Uncle Herschel's Favorite: A returning fan-favorite that includes two eggs, Sugar Cured Ham, Country Ham, Grilled or Fried Catfish Fillet, Crispy Tender Dippers, or a New York Strip Steak available for an additional cost. It's served with a side of Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy, and Grits.
• Sausage & Egg Hashbrown Casserole: This casserole includes layers of Colby cheese, Sawmill Gravy, and scrambled eggs, mixed with smoked sausage, onions, peppers, and green chiles. It's topped with crispy fried onions, tomatoes and served with a side of biscuits.
• Bacon & Egg Hashbrown Casserole: This casserole includes crispy bacon, scrambled eggs, Colby cheese, fried onions, tomatoes, and a side of biscuits.
• Butter Pecan French Toast Bake: This sweet breakfast is made with thick-cut country bread, soaked in vanilla custard, and topped with cheesecake filling. You get it with a side of bacon or sausage.

• Herb Roasted Chicken: For lunch or dinner, you can enjoy a half-chicken topped with an herb butter sauce. It's served with a side of mashed potatoes, biscuits, or Corn Muffins, and your choice of side.
• Hashbrown Casserole Shepherd's Pie: This dish combines two favorites with slow-braised pot roast, gravy, vegetables, and mashed potatoes, topped with a Hashbrown Casserole crust. It comes with sour cream, tomatoes, and a side of Buttermilk Biscuits.
• Slow-Braised Pot Roast: This classic dish includes slow-roasted rib roast, vegetables, and mashed potatoes with gravy. It includes a choice of side and a side of biscuits or Corn Muffins.

• Butter Pecan Sticky Buns: The new sticky buns feature a sweet dough drenched in butter pecan sauce and complete with a praline pecan topping.
• Cinnamon Roll Skillet: This skillet meal includes mini cinnamon rolls, a sweet cinnamon filling, and cream cheese icing on top.

• Brown Sugar Latte: For your coffee fix, try the seasonal latte with sweet brown sugar sauce, espresso, steamed milk, and whipped cream. A butter pecan syrup is also drizzled on top.
• Wild Berry Tea: This berry tea includes freshly brewed iced tea with the flavors of wild berries.